Are Men's and Women's Clothing Fashion boutiques in DANGER
Since the start of the year we have witnessed many changes in the shopping strips and many new and old labels have suddenly disappeared into the clutches of the economic downturn.
What can we do as small stand alone labels to stay afloat during one of retails worst years? Since Chocolate City opened its doors 4 years ago on Greville street, Prahran over 15 brands have come to an end.
Well here are a few things to consider to keep on top of things and bring old and new customers back to your store.
- Get involved in the Social network madness that has blasted into our lives with fan pages on Facebook, Twitter your specials for the holidays and keep your posts interesting for the viewer with something that is either fun or rewarding.
- Customer service is very important and return customers are great to start a loyal following of your brand. Encourage customers to join your database as it is a great way to keep in touch and let them know about new products or specials you have in store or online.
- Web presence is always important and your website should be easy to navigate and be kept updated regularly.
- Give your products a point of difference as a label that can stand out from the crowd will always appeal to people.
- Marketing your label or product is a continual process and taking part in fashion shows, putting ads in media and sending out press releases all help to keep your brand in the customers mind.
All comments on the topic are welcome and stay tuned for my next post, cheers Richard